New Breed Launches Their Annual State of HubSpot Report

New Breed’s annual ‘State of HubSpot’ report reveals challenges and emerging opportunities and how top performing businesses are evolving to achieve durable growth in the HubSpot

BURLINGTON, Vt., Sept. 18, 2024 -- New Breed, an Elite HubSpot Solutions Partner, today announced the release of its annual "State of HubSpot” report. Based on insights from 1,600+ global leaders in all revenue-driving functions — Marketing, Sales, Revenue Operations, and Customer Success — the research sheds light on the shifting focus within organizations today and provides strategies for driving durable growth.

Only 7% of revenue leaders are confident in hitting their goals. The same as last year. Further, companies reported their two top challenges as: keeping up with the changing landscape of technology and integrating AI into our sales processes in a meaningful way.

The “State of HubSpot'' also reveals the strategies of top performing businesses, defined as those whose revenue leaders are predicting revenue growth in the next twelve months. Three highlights include:

• Just 10% said that inbound was one of their primary go-to-market strategies
• 10% of them are more likely to maximize the features of HubSpot 
• 84% of them use a HubSpot Solutions Partner to maximize their investment

“Given the changing buyer behaviors and the impact of AI on content, it’s not surprising to see a shift away from inbound as a leading go-to-market strategy,” says Patrick Biddescomb, CEO at New Breed. “It goes hand in hand with a growing interest in improving net revenue retention, and reflects HubSpot’s shift to a more holistic customer platform supporting wider marketing, sales, services, and operations functions.” 

Download the 2024 State of HubSpot report here.

About New Breed

New Breed is HubSpot's most accredited and tech-enabled Solutions Partner for the world's fastest-growing companies. The company provides a comprehensive platform of services and technologies that align people, processes and systems in order to unlock meaningful growth and drive better business outcomes.