WHAT'S INSIDE?
How the Best Do it Different
State of HubSpot 2024 is an independent, data-driven report on the current state and future prospects of HubSpot in 2024. Get valuable insights into market trends, customer acquisition costs, revenue growth, and more. Learn how organizations are evolving their teams, processes, and technology to become top performing businesses. The State of HubSpot 2024 reveals how the most successful companies are achieving durable growth and shaping a new vision for the future of revenue leaders everywhere.
Who We Surveyed: In 2024, New Breed and Censuswide surveyed over 1,600 B2B revenue leaders from US/UK businesses with 50+ employees. Each respondent completed a custom online questionnaire.
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Only 7% of revenue leaders are confident in achieving their 2024 growth targets.
Many teams are now abandoning the 'growth at all costs' mindset. Instead, they’re leaning into an all-hands-on-deck approach to profitability. Along the way, they're tackling many challenges head-on:
- Finding the most impactful marketing strategies with limited resources.
- Establishing alignment between sales, marketing, and customer success.
- Effectively integrating AI throughout cross-functional departments.
80% reported lower Customer Acquisition Cost (CAC), more bookings, and revenue growth after implementing HubSpot.
And they’re choosy about who they partner with. While expertise and industry experience were the most important among all our respondents, top performers want experience and credibility.
The top characteristics when choosing a HubSpot Solutions Partner were:
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"Has experience in my industry" tied with "Is an Elite partner"
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Offers strategic guidance
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Has deep HubSpot knowledge and experience tied with Delivers optimal speed-to-value
Top-performing companies are using their partners as strategic allies, rather than filling a one-off team or project gap. They’ve built longstanding partnerships that have tangible results on revenue confidence and overall customer retention.
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Data Collection Methodology
New Breed, in partnership with Censuswide, conducted comprehensive research on the HubSpot ecosystem. We surveyed 1,600 marketing, sales, revenue, and RevOps leaders, aged 18 and older, across the US and UK. They represent companies with 50+ employees in software & tech, financial services, manufacturing, eCommerce, healthcare, and more.
Our study followed rigorous research standards, aligning with the Market Research Society and ESOMAR principles, and used MRS-certified panels and a double-opt-in method. The data, with a 95% confidence level and a margin of error of +/- 4.4% per country, offers a holistic perspective on the current state and future trajectory of the HubSpot ecosystem.