BURLINGTON, Vt., June 13, 2024 – New Breed, an Elite HubSpot Solutions Partner, today announced the launch of its annual "State of HubSpot” survey. The survey will gather insights from 1,250+ global marketing, sales, customer success, and revenue operations leaders to shed light on the challenges organizations face today and share their strategies for driving profitable growth.
“We know the sales, marketing, customer success, and revenue operations landscapes are shifting in 2024,” says Patrick Biddiscombe, CEO at New Breed. “Economic uncertainty, technological disruptions, evolving customer behaviors, the emphasis on profitability, new marketing strategies, and extended sales cycles are undeniable realities impacting businesses today. This survey will help reveal how the most successful companies are using technology to grow their businesses – and where they see technology gaps and opportunities specific to HubSpot.“
In addition to technology questions, respondents will report against key challenges noted in last year’s survey, including misalignment between teams, achieving bigger goals with fewer resources, integrating AI into operations, and talent acquisition and retention. The survey results will be made publicly available in September 2024.
The State of HubSpot annual survey will run from June 13 - June 20th. Those wishing to participate can access the survey here.
About New Breed
New Breed is a HubSpot Solutions company on a mission to help companies unlock meaningful growth. As an Elite HubSpot Solutions Partner, and the only three-time Top Partner in North America, New Breed helps customers drive business outcomes and get the most value out of HubSpot by delivering tech-enabled professional services for revenue operations, technology integrations, CRM strategy, demand generation marketing, and web.