When you're designing a website, the focus should always be on your users. Determining their best conversion paths and the content you need to create to attract and engage with them are important aspects of the planning process.
Once you get to the design stage of your website, your teams should start focusing on how you visually guide users down these pathways and best engage with them.
Manager of Website Strategy Kelly Molloy breaks down some best practices for designing content and modules to facilitate user engagement.
