Generating leads from your website usually starts with "gating" content or putting it behind a form. A rising trend among marketers is whether or not you should be gating content at all.
Weslee Clyde, Quinn Kanner, Chris Singlemann and Guido Bartolacci got together for marketing office hours to discuss the pros and cons of gating content.
While there are strong arguments on both sides, it fundamentally comes down to your business goals and a keen understanding of your audience.
