Lifecycle marketing is a way of progressing your contacts through different stages of their buyer's journey. Because lifecycle marketing spans from new lead to closed-won customer, there are many different tactics that you can implement.
While marketing plays a role in each lifecycle stage, their focus shifts over time from nurturing prospects to supporting the work that the sales team is doing to convert them into customers.
Head of Demand Generation Guido Bartolacci explains what you need to know about transitioning your prospects from one stage to the next and how to create evangelists for your business.
