Inbound marketing is designed to attract visitors, engage with prospects and delight customers with meaningful content.
Inbound marketing means taking a customer-centric marketing approach that attracts prospects through a combination of content marketing, social media marketing, search engine optimization (SEO) and smart branding.
In this video, Lead Growth Advisor Karly Wescott goes over the basic principles of inbound marketing and actionable ways you can begin implementing it in your own marketing strategy.