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Inbound Sales & Marketing

Inbound sales and marketing for the AI era.

As a leading strategic, tech-enabled Solutions Partner, New Breed is reimagining the Inbound methodology and helping our customers solve for today's AI-powered, community-driven buyer journey.

Request Your Inbound Assessment
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We help you capture and nurture demand with HubSpot.

As HubSpot’s top partner, we understand how to architect the entire platform to work for your unique business process and attract, convert and nurture your buyers. Our team is highly certified and deeply trained on and connected to HubSpot, so you can get the most from its features across the entire customer journey and lifecycle.

Star IconReimagining Inbound: Strategy, AI, and Alignment for Modern Buyers

Modern inbound is now an always-on, connected system that attracts, engages, and converts buyers across their non-linear journey, evolving to meet shifts toward AI search and community-driven discovery. New Breed reimagines inbound with data-driven strategy, AI personalization, and deep alignment, using HubSpot to execute programs that capture demand, nurture buyers, and convert interest into qualified pipeline. 

By extending inbound with frameworks like Loop Marketing, New Breed helps teams build scalable, future-proof growth engines that drive efficiency and accelerate revenue.

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Inbound isn’t 'dead'. It’s reborn through technology and innovation.

To stay competitive and earn your customer's business, a 'traditional' Inbound approach to marketing and sales won't get the job done. Today's revenue teams need to create communities that inspire buyers to make the journey toward becoming customers — and they need to make this journey as valuable, scalable and seamless as possible. 

New Breed helps customers create innovative, future-proof Inbound programs that use data-driven strategies, emerging technologies and generative AI to create and launch the campaigns, processes and sales tools that drive sustainable pipeline and revenue. With services that are tech-enabled by AI and proprietary tools, New Breed’s customers experience these outcomes with unparalleled efficiency and see more value from their New Breed partnership.
Request Your Inbound Assessment
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Focused on your full revenue lifecycle, from first-touch to happy customer.

By investing the time to deeply understand the goals of your revenue organization and your business processes, we help you build a holistic Inbound program that drives demand throughout the funnel and finds customers across channels. We regularly meet with all your stakeholders — from marketing, sales and operations — to make sure your Inbound sales and marketing efforts are aligned with your goals, optimized for scale and driving qualified opportunities for your business.
Request Your Inbound Assessment

“New Breed is the first agency we've come across that shows a genuine interest in empowering their clients to build a proactive, rather than reactive, marketing organization. Their expertise has enabled us to refine every aspect of our inbound approach, from SEO to Salesforce integration.”

Ben Harris | Communications Coordinator | Indigo

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What a modern Inbound program should deliver.

The days of "more leads, any leads" as the Inbound 'north star' are behind us. To efficiently scale your business and win as a full revenue team, you need Inbound that deepens customer connections, simplifies processes and takes full advantage of today's most innovative tools. New Breed is the partner to help you design — and implement — a modern approach to Inbound.

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Attract and nurture buyers. Reach new and emerging target audiences and build powerful automation to make meaningful customer connections at scale.
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Drive full-funnel growth. Improve core funnel metrics, like lead volume and quality, cost-per-lead, conversion rate, deal win rate, and paid advertising ROI.
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Enhance sales
efficiency with AI. Embed AI into your revenue technology to increase your team's efficiency and effectiveness, so you can win more business without more resources.
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Optimize for revenue. Deeply understand your full customer journey across marketing and sales to provide maximum value for prospects and drive more conversions and revenue.
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Create persona-aligned content. Develop and distribute high-quality, high-performing content that elevates your brand and resonates with your target customers.
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Get more from HubSpot. Become HubSpot 'power-users' and take advantage of the most powerful features to grow without limitations and complexity.
OUR INBOUND SALES & MARKETING APPROACH

A tested, transformative way to win with Inbound.

Strategize
Execute
Measure
Adjust & Accelerate
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We co-create an innovative Inbound sales & marketing program.

In partnership with your team, our Growth Advisors and strategists establish your goals and areas of focus, taking into consideration how your customers move through their buying journey and where we should focus our efforts. From there, we meet with your stakeholders to define a clear, detailed roadmap for exactly how we'll achieve your goals — whether it’s optimizing the automation and setup in your Marketing Hub, designing and launching new sales enablement content, or launching a paid search program to augment your content thought leadership.
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We launch campaigns with maximum quality and efficiency.

We translate our strategic roadmap into real programs that achieve your goals for growth and efficiency. From marketing and sales campaigns that leverage HubSpot to attract, convert and nurture your target audience to sprints that align your tech stack and reporting infrastructure, we clearly document our planned deliverables and conduct rigorous QA and feedback loops with your team to ensure that every asset is aligned to your personas and strategic goals, helping to maximize campaign impact.
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We objectively measure what’s working — and what we can improve.

We measure the success of our initiatives against the backdrop of overall company goals and outcomes. In partnership with your team, we use the latest Reporting capabilities in HubSpot to continually analyze performance data and determine the effectiveness of our demand generation programs. This includes powerful HubSpot features — like custom Dashboards, Forecasts and Custom Behavioral Events — that power data-driven decisions and help us act as your strategic partner as you adapt and invest resources.
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We pivot and prioritize as needed to hit your goals. 

With our performance data and analysis in hand, we review and align on areas that need adjustment and additional investment. Together, we determine a path forward to accelerate our success and enhance our ongoing demand generation activities to create even more opportunities.
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Build your Inbound program
for today's buyer's journey.

Generate more qualified leads and accelerate your growth with tech-enabled Inbound services from New Breed. Start with your free assessment today.

Request Your Inbound Assessment

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What is inbound sales and marketing today?

Inbound sales and marketing is a strategy focused on attracting buyers through relevant content, meaningful experiences, and personalized engagement across the full customer lifecycle. Today’s inbound programs leverage unified data, automation, and AI to nurture demand, align sales and marketing, and drive measurable revenue outcomes. 

How is inbound marketing different in the AI era?

In the AI era, inbound is no longer limited to blogs, email, and lead forms. Buyers now discover brands through AI-powered search, recommendations, and communities. Modern inbound uses AI to personalize content, optimize journeys, and continuously improve performance based on real buyer behavior across channels.

What is Loop Marketing, and how does it relate to inbound?

Loop Marketing is an evolution of inbound designed for the AI era. While traditional inbound focuses on moving buyers through a funnel, Loop Marketing introduces a continuous cycle — Express, Tailor, Amplify, and Evolve — that uses real-time data, customer feedback, and AI-driven optimization to refine strategy over time. Inbound provides the foundation; Loop Marketing extends it to support lifetime engagement and sustained growth.

Is Loop Marketing replacing inbound marketing?

No. Loop Marketing builds on inbound principles rather than replacing them. It modernizes inbound by integrating AI, unified data, and continuous optimization to reflect how buyers actually research, engage, and make decisions today.

How does inbound sales and marketing support revenue growth?

Effective inbound aligns marketing, sales, and operations around shared revenue goals. By capturing demand, nurturing buying groups, enabling sales teams, and optimizing conversion paths, inbound programs help increase lead quality, improve funnel performance, and generate more predictable pipeline and revenue.

Why is HubSpot critical to modern inbound programs?

HubSpot provides a unified platform for managing customer data, automation, reporting, and AI-powered tools across marketing, sales, and service. When inbound strategies are built natively in HubSpot, teams gain better visibility, stronger alignment, and the ability to scale without added complexity.

Who is inbound sales and marketing best suited for?

Inbound works best for mid-market, corporate, and enterprise organizations with established products, defined ICPs, and a need to scale demand efficiently. It’s especially valuable for teams looking to reduce acquisition costs, improve conversion rates, and align sales and marketing around shared outcomes.