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Demand Generation

Attract, convert and retain your customers at scale.

The strategies that revenue leaders have historically relied on to generate demand aren’t producing the same results. Our demand generation services combine proven playbooks with the latest innovations in revenue technology and strategy to help leaders stay ahead of the curve through tech-enabled marketing, content, paid advertising and account-based marketing (ABM) services.

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Turn HubSpot into your lead and revenue growth engine.

As HubSpot's top partner, we help you configure and extend the entire platform to deliver the automation, reporting and integrations that align your teams and maximize the efficiency and impact of your demand generation efforts.

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Get top-notch strategy, technology and execution. All from one partner.

To accomplish your revenue goals, you need a trusted partner that can deliver strategic guidance and airtight execution. Whether it’s configuring and extending your HubSpot platform to leverage AI and the latest technology or launching targeted, high-performing sales and marketing campaigns, New Breed combines strategic expertise with the best RevOps team in the ecosystem to help you generate demand, win more customers and drive profitable, efficient growth.
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Don't just inflate your lead metrics. Generate demand that drives revenue.

By investing the time to deeply understand your business, teams and targets, our experts help you drive demand throughout the funnel and find customers across channels. We meet for regular, productive updates with all your stakeholders — from marketing, sales and operations — to make sure our demand generation efforts are aligned with your goals and optimized for scale. We also take total advantage of HubSpot to achieve this full-funnel success, using powerful Marketing and Sales Hub automation features to connect with prospects at every stage of their journey. We use Custom Reporting capabilities to understand and improve demand generation metrics across leads, opportunities and revenue.
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Demand Generation

A partnership that creates and captures demand.

From the very start of our partnership, we learn the nuances of your business and understand what motivates and inspires your buyers to become customers. Together, we dive deep into your industry, technology and business strategy, and deliver demand generation best practices that have a proven track record of driving lead and revenue outcomes.

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Align and strategize. Align with your stakeholders on growth strategy and focus areas, and leverage HubSpot’s powerful reporting tools to track performance.
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Attract and nurture buyers. Reach your target audiences and build powerful automation to connect with customers using tech-enabled content, paid advertising and SEO.
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Drive full-funnel growth. Launch omnichannel, RevOps-supported campaigns to improve core funnel metrics like lead quality, conversion and deal win rate, and paid advertising ROI.
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Gain efficiency. Maximize the latest AI and revenue technology to increase your team's efficiency and effectiveness across marketing, sales and operations strategy.
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Optimize for revenue. Deeply understand your full customer journey and optimize for revenue-driving conversions with custom Reporting and RevOps optimization.
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Unlock the power of HubSpot. Become HubSpot 'power-users' and take advantage of the most powerful features across Hubs to grow without limitations and complexity.
HOW WE ACHIEVE YOUR GOALS

Flexibility, in a proven framework.

Strategize
Execute
Measure
Adjust & Accelerate
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We co-create your growth strategy and tactical plan.

In partnership with your team, our Growth Advisors and strategists establish your goals and areas of focus, taking into consideration how your customers move through their buying journey and where we should focus our efforts. From there, we meet with your stakeholders to define a clear, detailed roadmap for exactly how we'll achieve your goals — whether it’s optimizing the automation and setup in your Marketing Hub, designing and launching new sales enablement content, or launching a paid search program to augment your content thought leadership.
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We launch campaigns with maximum quality and efficiency.

We translate our strategic roadmap into real programs that achieve your goals for growth and efficiency. From marketing and sales campaigns that leverage HubSpot to attract, convert and nurture your target audience to sprints that align your tech stack and reporting infrastructure, we clearly document our planned deliverables and conduct rigorous QA and feedback loops with your team to ensure that every asset is aligned to your personas and strategic goals, helping to maximize campaign impact.
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We objectively measure what’s working — and what we can improve.

We measure the success of our initiatives against the backdrop of overall company goals and outcomes. In partnership with your team, we use the latest Reporting capabilities in HubSpot to continually analyze performance data and determine the effectiveness of our demand generation programs. This includes powerful HubSpot features — like custom Dashboards, Forecasts and Custom Behavioral Events — that power data-driven decisions and help us act as your strategic partner as you adapt and invest resources.
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We pivot and prioritize as needed to hit your goals. 

With our performance data and analysis in hand, we review and align on areas that need adjustment and additional investment. Together, we determine a path forward to accelerate our success and enhance our ongoing demand generation activities to create even more opportunities.

New Breed's development of a comprehensive demand generation program for KYROS helped increase their website sessions by 113% and exceed their lead generation goal by 239%.

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Our areas of expertise.

Demand Generation brings together New Breed's strategic and technical skillsets. Click to see our specialties.

Demand Generation Strategy

Attract, convert and nurture prospects as they become your customers, with key capabilities like:

  • Account-based marketing (ABM) strategy and execution with partners like RollWorks and 6sense
  • Lead generation & nurture campaign strategy
  • Reporting dashboard setup
  • Contact re-engagement & opt-in strategy
  • Customer marketing
  • Conversational marketing and Chatbot configuration
  • Event marketing strategy and execution
  • Contact segmentation
  • HubSpot technical questions and support
  • HubSpot custom report creation
  • HubSpot product training sessions
  • Email marketing strategy and execution

Content Strategy & SEO

Increase reach and maximize conversions across your channels with brand-aligned thought leadership content. 

Learn more about our Content Strategy & SEO experience.

Capabilities at a glance: 

  • Lead-generating email campaigns in HubSpot
  • Content interviews
  • Blog posts & premium content offers, enabled by selective ChatGPT usage
  • Sales enablement
  • Social media campaigns in HubSpot
  • Tone and voice style guides
  • Content workshops 
  • Conversion-focused landing pages, built on HubSpot
  • Editorial calendar
  • On-page keyword planning and research, in SEMrush
  • Title tags and URL optimization
  • Backlink site recommendations
  • Website SEO technical error remediation
  • Ad copy development
  • Website SEO technical error remediation

Paid Advertising

Develop and deploy paid ad strategies that optimize targeting, keywords, and ad content to maximize qualified conversions and achieve ROI.

Learn more about our Paid Advertising experience.

Capabilities at a glance: 

  • Paid channel audit
  • Google, Bing, Facebook, LinkedIn ads
  • Competitive analysis and strategic recommendations
  • Campaign setup, launch and optimization
  • Ad copy development
  • Audience development and refinement
  • Conversion tracking setup
  • HubSpot Ads tool integration
  • Data analysis and reporting on campaign performance

Creative & Design

Elevate your brand presence and apply cohesive, conversion-focused branding across all touchpoints to drive brand awareness, affinity and industry thought leadership. We’re masters of the Adobe Creative Suite and Sketch.

Learn more about our Graphic Design services.

Capabilities at a glance:

  • Branding and design workshops
  • Sales enablement
  • Brand guideline creation
  • Social media campaigns
  • Illustration and image libraries
  • Email and web template design
  • Data visualization
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Let's grow.

Elevate your performance and accelerate your growth with demand generation services from New Breed. Start with our free assessment today.

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