Without a clear plan and effective approach, your website redesign project can quickly balloon out of scope or fall flat in terms of performance. This guide will walk you through how to approach each phase of a website redesign project and build a website that attracts and converts your best-fit prospects.
This guide will walk you through:
- Strategic planning: How to audit your current website, set new goals and develop buyer personas
- Information architecture: How to organize your content and structure your website to drive maximum conversions
- Content strategy and production: How to develop search-optimized and persona-targeted content to rank better and convert more
- Design and development: How to build a visually stunning website that your team can easily build upon
- Site launch: How to make sure everything is in order before going live
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