1. Choose one keyword per page
The keyword that you choose should be relevant to your content and pertain to what your target audience is searching for. Choose a keyword that strikes a balance between these two factors, as well as its volume and keyword difficulty.
2. Header tags (H1, H2, etc.)
Text in the header tags holds more weight both visually and for search engines. Try to include your keyword in the H1 or H2s of your page.
3. URLs
Try to include your chosen keyword into the URL of the page. In theory, the user should be able to look at a URL and determine what the page will be about. The length of the URL should also be within 70 characters.
4. Image alt tag
If there is an image on your page, try to use the keyword naturally within this short description of the image. This description will help search engines and anyone using screen readers understand what the image is depicting.
5. Blog post title (title tag)
Incorporate the keyword into the title and stay within 70 characters or shorter. Again, make sure that the keyword and title match the content of the page.
6. Links
Within the body text, use hyperlinks to link to related content (both on and off your domain). While linking off of your own site may seem counterintuitive, it will prove your credibility and build trust with both your readers and search engines.
7. Meta description
A meta description is the sentence shown in search results under the title that explains the content of that specific web page. This should be enticing and encourage the user to want to read what you have to say. You should also use the targeted keyword once within the 300 characters allotted.
8. LSI keywords
LSI (Latent Semantic Index) keywords are terms that search engines deem semantically similar to your chosen keyword. You can find these keywords in the “searches related to” section at the bottom of a search results page. Try to sprinkle a few of these terms naturally into the body text.
“We worked with New Breed recently on a redesign and launch of our website. The project was complex and the experience and results were great. In particular, they were flexible and collaborative with good systems in place for cross-country/time-zone communication. Their collective expertise meant they were able to offer us strong, industry-leading advice.”
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