HubSpot's Multi-Touch Revenue Attribution Has Changed the Game
For years marketers have spent countless hours pulling data together into spreadsheets and pivot into attribution reports. And even if you succeed there, it's difficult to trust or even make sense of the information you're looking at.
Luckily, Multi-Touch Revenue Attribution in HubSpot has made these reports easier to understand, faster to pull, and more accessible. This makes it possible to answer important questions like:
- What are the biggest areas of opportunity?
- How are we going to hit our goals?
- Where do we need to invest our budget?
- Who do I need to hire?
- And most importantly, how did marketing generate revenue?
Watch New Breed's Guido Bartolacci and HubSpot's Ari Plaut review how HubSpot is solving for the challenges related to multi-touch attribution.
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Hannah Byrne Chief Operating Officer