Generating leads can be difficult, but it is a marketer's single most important objective. Only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. Our lead generation guide will help you develop useful skills to attract more people to your business in a unique way.
Check out these proven, yet often overlooked, lead generation strategies, including:
- What makes the best lead-generation content
- What drives killer landing page performance
- How to create offers that are impossible to ignore
- Secret website optimization tips with A/B testing
There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine-tuning.
In this guide, we break down the top 30 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by 8,000+ companies to generate more than 9.8 million leads.
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Megan Berry Vice President, Demand Generation