A go-to-market strategy (GTM) is the planning and preparation for introducing a new offer (product or service) to a market. This checklist will put you in a position to capitalize on your product launch and reach product/market fit.
Without going through the proper steps, you might end up wasting all of the time you spent researching and developing your product — no matter how great it is. Download this checklist to make sure you put yourself in a position to reach product/market fit.
This checklist provides actionable steps to help ensure that you:
- Recoup your investment in research and development
- Successfully introduce a product to your target market
- Hit the growth stage of your product lifecycle in style
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