BURLINGTON, VT., October 23, 2024 -- New Breed, an Elite HubSpot Solutions Partner, is featured by Hubspot in a customer case study highlighting how New Breed helped Kelly Services, a global leader in workforce solutions, adopt HubSpot as a change agent in order to unify its business units, reduce administrative burden on the central marketing team, and develop a customer-centric approach through a cohesive marketing and content strategy.
New Breed initially helped Kelly migrate its marketing automation platform to Marketing Hub, ensuring everyone in marketing was well-equipped and trained to use the tool effectively. Over time, select Sales team members across all four business units, piloted Sales Hub with the help of New Breed.
Two years into the implementation, New Breed also assisted Kelly with migrating its CRM data to HubSpot and fully integrating it with Microsoft Dynamics 365, improving workflows and data quality, which reduced manual tasks and enhanced efficiency for sales teams.
Following this success, New Breed further helped Kelly expand the use of Sales Hub and onboarded over 300 users across 15 teams. This accelerated implementation, completed in just three months, included targeted training sessions, custom configurations, and multiple technology integrations, resulting in smooth operational transitions and improved user adoption.
HubSpot became the cultural change agent Kelly needed, unifying its BUs across marketing and sales and streamlining marketing operations. This unified experience allowed Kelly Services to focus on growth, creativity, and innovation.
The full case study can be viewed here.
About New Breed
New Breed is HubSpot's most accredited and tech-enabled Solutions Partner for the world's fastest-growing companies. The company provides a comprehensive platform of services and technologies that align people, processes, and systems in order to unlock meaningful growth and drive better business outcomes.