November 5, 2024
Industry Thought Leaders Weigh in on the State of HubSpot Report Findings
Industry Thought Leaders Weigh in on the State of HubSpot Report Findings
3:22
Scott Brinker and Kerry Cunningham join New Breed to discuss driving influences that impact how the top performing businesses are evolving to achieve durable growth in the HubSpot ecosystem.
BURLINGTON, VT., November 5, 2024 -- New Breed, an Elite HubSpot Solutions Partner, will host a live discussion on November 12th with HubSpot and go-to-market thought leaders Scott Brinker and Kerry Cunningham to explore its annual "State of HubSpot” report. Based on insights from 1,600+ global leaders in all revenue-driving functions — marketing, sales, revenue operations, and customer success — the research sheds light on the shifting focus within organizations today and provides strategies for driving durable growth.
Scott Brinker, VP of Platform at HubSpot, will explore how New Breed's "State of HubSpot" results relates to the evolving Martech landscape, technology integration challenges, and strategic use of AI. He will also share data that reveals a shift towards customer retention and profitability rather than just acquisition, and discuss best practices in customer marketing and engagement.
Kerry Cunningham, Head of Research and Thought Leadership at 6sense, will discuss how the traditional lead-centric approaches are becoming less effective, and how organizations need to adapt to the new realities of how B2B buyers make purchasing decisions. He will highlight how the data an organization already has — such as anonymous website visitors and engagement from multiple contacts at the same company — contains valuable signals about active buying groups.
This online event will be facilitated by Jonathan Burg, New Breed’s SVP of Revenue. He says:
"Scott Brinker and Kerry Cunningham each bring their own research to add to our understanding of HubSpot’s evolving role in revenue strategies. Their insights on the shift towards customer retention and the need to adapt to new B2B buying behaviors add a fresh perspective to our "State of HubSpot" report findings. It’s exciting to see how these trends complement our own data, equipping businesses with actionable strategies to drive sustainable growth.”
The event will be held on November 12 at 1 PM EST. Click here to register.
About the State of HubSpot Report
State of HubSpot 2024 is an independent, data-driven report on the current state and future prospects of HubSpot in 2024. Get valuable insights into market trends, customer acquisition costs, revenue growth, and more. Learn how organizations are evolving their teams, processes, and technology to become top performing businesses. The State of HubSpot 2024 reveals how the most successful companies are achieving durable growth and shaping a new vision for the future of revenue leaders everywhere.
About New Breed
New Breed is HubSpot's most accredited and tech-enabled Solutions Partner for the world's fastest-growing companies. The company provides a comprehensive platform of services and technologies that align people, processes and systems in order to unlock meaningful growth and drive better business outcomes.
