Reward Gateway Achieves 39% Increase in Website Traffic Post-Rebrand
Reward Gateway, a leader in employee engagement platforms, recently underwent a rebrand and sought to update their website to reflect their new identity. They partnered with New Breed to develop a regionally tailored, lead-generating website to support their global presence.
CHALLENGES
Creating a Cohesive Global Website with Regional Specificity
Reward Gateway needed a website that catered to three distinct sales regions—North America, the United Kingdom, and Australia—each with unique product offerings and strategies. A one-size-fits-all approach was insufficient; they required a solution that addressed regional nuances while maintaining a unified brand identity.
HubSpot Products Used
Content Hub
Marketing Hub
SOLUTION
Developing a Global Website with Regional Personalization
New Breed designed and implemented a global website framework comprising three region-specific, persona-driven sites, each tailored to the unique needs of Reward Gateway's diverse audiences.
Collaborative Design and Development
New Breed's web designers collaborated with Reward Gateway's art directors to create mock-ups that aligned with the new branding and focused on user conversions. This partnership ensured the website was both visually appealing and functionally effective.
Persona Identification and Targeting
The team identified buyer personas on both global and regional levels, allowing for tailored content and navigation structures that resonated with each specific audience.
Optimized Conversion Paths
By focusing on user experience and clear conversion paths, New Breed ensured that visitors could easily find relevant information and engage with Reward Gateway's offerings, leading to increased lead generation.
