CASE STUDY

Innovative Software Company Unveils Rebranded Website to Support Product Launch at Key Trade Show

Network Optix leads the way in video software innovation, developing sophisticated solutions that transform video data into actionable insights across a wide range of industries. With a global footprint spanning 150+ countries and managing over 4 million cameras, Network Optix demonstrates unparalleled expertise in video management systems. To support their rebrand and enhance the customer experience, they turned to New Breed to design a website that would not only align with their new brand vision but also deliver a more tailored and engaging user journey.

CHALLENGES

Overcoming Website and Branding Challenges

Network Optix faced several key challenges with their existing website and sought a comprehensive solution to address these issues while aligning with their new product launch and rebranding efforts.

Brand and Product Repositioning

Network Optix needed a complete website overhaul to align with their new brand launch and product repositioning. The existing site did not reflect the company’s cutting-edge technology or professionalism. It also struggled to effectively communicate their services and guide users to the appropriate products.

Friction-filled Navigation and Poor User Journey

The outdated website structure created barriers to communication and navigation, resulting in high bounce rates and lost conversion opportunities. A poorly designed user journey prevented customers from discovering relevant products, missing key moments to educate and engage prospective buyers.

Lack of Content Strategy to Support ICP

Network Optix lacked a cohesive content strategy to introduce new products and deliver messaging that resonated with their ideal customer profile, creating a disconnect in the user experience.

A Tight Deadline

With the Embedded Vision Summit fast approaching, Network Optix needed to launch their rebranded website before this pivotal trade show. The looming deadline added urgency to the project.

HubSpot Products Used

Marketing Hub

Content Hub

SOLUTION

Strategic Solutions to Drive Engagement and Elevate Brand Presence

To overcome the challenges of outdated site architecture, poor navigation, and a lack of strategic content, New Breed implemented a multifaceted approach. By focusing on growth acceleration, intuitive design, and a comprehensive website redesign, we helped Network Optix align its digital presence with its new brand and product strategy.

Growth Acceleration Workshop:

Developed key messaging tailored messaging for different buyer personas.
Integrated SEO best practices and conducted extensive keyword research.
Refined website content with targeted keywords to improve search performance.

Website Wireframe Design:

Created detailed blueprints for an intuitive, user-friendly website.
Ensured a seamless user experience aligned with Network Optix’s audience behavior and needs.

Website Redesign:

Enhanced visual appeal with modern iconography and design elements.
Reorganized site architecture to improve navigation and clarity.
Developed content to clearly communicate Network Optix’s offerings and value propositions.
Delivered the redesign on a tight timeline to meet key event deadlines.

Liam_inline_case_study

RESULTS

A Powerful New Sales Asset and Boosted Engagement

The redesigned website was launched ahead of the Embedded Vision Summit, meeting the critical deadline and becoming a key sales tool at the conference. Following the launch, Network Optix saw a significant drop in bounce rate and an increase in time spent on a page, highlighting improved user engagement across the new site.

The new site demonstrated a cohesive and professional online presence that aligned with the rebrand, helping Network Optix attract and retain customers with a clearer, more engaging user experience.

Transform your website into a high-impact sales asset

Elevate your brand and create a seamless user experience with a custom website from New Breed.