CASE STUDY

Global Growth with HubSpot Marketing Hub and Salesforce Integration

Maritech, a leading software provider based in Norway, sought to unify its global teams under a data-driven strategy. To support their three-year growth plan and 3X revenue goal, they needed a seamless HubSpot CRM and Salesforce integration. By partnering with New Breed, they maximized their investment in Marketing Hub and established a scalable demand generation strategy.

CHALLENGES

Aligning Global Teams Behind a Unified Data and Marketing Infrastructure

Maritech needed to synchronize their marketing and sales teams across multiple regions while optimizing their technology stack to ensure efficient collaboration and data integrity.

Effective implementation of HubSpot Marketing Hub

Maritech needed a tailored setup of HubSpot Marketing Hub, including custom properties, lifecycle stages, and lead scoring, to align with their global marketing strategy.

Seamless two-way Salesforce integration

Ensuring real-time, bidirectional data sync between HubSpot and Salesforce was critical to maintaining alignment between sales and marketing teams.

Ensuring data integrity and system interoperability

Eliminating sync errors and maintaining consistent, accurate data across both platforms was essential for reliable reporting and decision-making.

Comprehensive team training and alignment

Successful adoption required immersive training sessions and clear process documentation to ensure global teams could leverage the new systems effectively.

Development of a scalable demand generation strategy

Maritech needed a flexible, data-driven approach to lead generation that could support their ambitious 3X revenue growth goal.

HubSpot Products Used

Marketing Hub

Sales Hub

SOLUTION

Comprehensive System Implementation, Integration, and Team Enablement

New Breed designed a holistic strategy focused on process optimization, seamless data flow, and marketing-sales alignment to drive Maritech’s global expansion.

Marketing Hub Implementation

New Breed configured HubSpot’s Marketing Hub to optimize lead management, segmentation, and reporting:

Customization of properties for contacts, companies, and deals
Definition of lifecycle stages for lead progression and sales alignment
Implementation of lead scoring to prioritize high-fit leads
Persona mapping and form strategy to enhance audience targeting
Creation of 20+ custom properties for tracking geographic and persona-specific data

Salesforce Integration for Unified Data Management

The integration ensured complete alignment between HubSpot and Salesforce, allowing for:

Seamless two-way data sync
Full visibility of companies, accounts, and deals across both platforms
Strengthened marketing-sales collaboration through shared insights

Training and Change Management for Long-Term Success

New Breed provided structured training and process documentation to ensure Maritech’s team fully leveraged HubSpot’s capabilities, reinforcing adoption and operational efficiency.

Marie Gundersen Maritech

RESULTS

Results Achieving a Scalable and Efficient Revenue Infrastructure

100% data alignment between HubSpot and Salesforce

Zero sync errors, ensuring accurate and consistent reporting

On-time, on-budget implementation of a seamless marketing-sales infrastructure

Improved visibility into key growth KPIs through custom reporting dashboards

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