As part of their three-year global growth strategy, Maritech, a leading Norway-based software provider, sought an Elite partner to integrate HubSpot CRM and Salesforce, maximize their investment in Marketing Hub, and deliver on strategic playbooks to drive a 3X revenue goal.
SOLUTION
Comprehensive system implementation, integration, and team training.
New Breed designed a comprehensive solution revolving around HubSpot's Marketing Hub, which aimed to enrich the customer journey with unambiguous reporting and scalable process design.
Three core components anchored the project:
1. HubSpot's Marketing Hub Implementation
New Breed's RevOps team provided Maritech with thorough setup and configuration of HubSpot's Marketing Hub. Our team configured various CRM features for seamless synchronization and audience segmentation, such as:
- Customization of properties for contacts, companies, deals, and tickets for a streamlined data flow
- Definition of lifecycle stages to guide sales and marketing teams on lead progression and messaging refinement
- Implementation of lead scoring to identify and prioritize leads based on fit and engagement
- Execution of persona mapping and strategic form strategies to enhance audience segmentation
- Creation of 20 custom properties such as "Region", "Role", and "Salesforce Object" to enhance geographical tracking, persona identification, and integration data respectively
- Development of custom reporting dashboards to track key metrics and monitor identified growth KPIs
2. Seamless Salesforce Integration
While HubSpot CRM provided a robust base, an integration with Salesforce became invaluable. This strategic use of Salesforce strengthened marketing-sales collaboration and supercharged operational efficiency. The integration included:
- Supporting prospecting activities and facilitating complete alignment with HubSpot CRM
- Ensuring seamless data flow with two-way data sync
- Providing comprehensive visibility of companies, accounts, deals, and opportunities between both systems
3. Streamlined Training and Change Management
New Breed understood that success lay in adept users. Our team prioritized comprehensive training and change management, ensuring Maritech's team was well-equipped to leverage HubSpot CRM to its full potential. Visual aids and process flow diagrams clarified the process, while immersive training sessions reinforced adoption and usage.
RESULTS
On-time implementation of a scalable marketing and sales infrastructure
New Breed delivered an on-time, on-budget solution that revolutionized Maritech’s operations. With a flawless implementation of the custom HubSpot solution and Salesforce integration, data alignment reached 100%. This eradicated sync errors, providing consistent, accurate information. The project's exceptional management, expertise, and support have also left a lasting impression on the Maritech team.
According to Marie Gundersen, director of Marketing at Maritech:
"HubSpot implementation has been a key factor in our success, allowing us to generate first-party data on our customers and gain insights into their behavior. The reporting capabilities are impressive, and we can now customize our dashboards to track the metrics that matter most to us. The project was managed exceptionally well, and we were impressed with the level of expertise and support we received throughout the process." — Marie Gundersen, Director of Marketing at Maritech.
Today, Maritech owns a scalable revenue infrastructure that fuels their growth. With this transformative partnership with New Breed, Maritech is well-positioned to thrive and lead the way in the seafood industry's global landscape.
