A global fraud prevention leader turned to New Breed to accelerate demand generation and expand into the Latin America and Mexico markets.
As a 400-person eCommerce fraud prevention firm, they had recently invested in the HubSpot Enterprise Growth Stack and needed a partner to implement both a comprehensive inbound marketing and account-based marketing (ABM) strategy at scale.
New Breed was selected to execute the strategic and technical components of this initiative
CHALLENGES
Aligning Stakeholders and Executing a Targeted ABM Strategy
Latin America and Mexico presented a major growth opportunity, with rising fraud rates and outdated fraud prevention solutions in the region. However, successfully breaking into this market required a cohesive, cross-functional ABM strategy.
Sales & Marketing Misalignment
Stakeholders needed unified messaging, strategy, and reporting.
Localized Content & Messaging
Engaging regional prospects meant creating content that addressed pain points with existing fraud solutions.
Engaging Buying Committees
The campaign needed to reach multiple personas within target accounts and coordinate marketing-to-sales handoffs effectively.
HubSpot Products Used
Sales Hub
Content Hub
Marketing Hub
SOLUTION
Targeted ABM Campaign with Omnichannel Execution
To drive demand, New Breed developed and launched a three-month ABM campaign leveraging HubSpot’s ABM tools, content marketing, paid advertising, email nurture sequences, and direct sales outreach.
Coordinated Go-to-Market Strategy
Developed an integrated playbook, established KPIs, and structured a regional follow-up workflow.
Activated LinkedIn Advertising
Launched paid LinkedIn ad campaigns targeting key accounts with highly relevant content.
Multi-Touch Nurture & Sales Outreach
Built full-funnel nurture campaigns with tailored messaging and LinkedIn Sales Navigator-powered outreach.
Robust Sales Enablement Development
Created new sales templates for warm and hot lead follow-up.
RESULTS
Speed-to-value across key metrics and market expansion
The campaign quickly exceeded benchmarks, delivering high-impact results within weeks of launch:
300+ new leads from target accounts in 3 months
Over $300K in pipeline
50% lower cost-per-acquisition than target benchmarks
202% to lead generation goals
The campaign’s success has driven broader demand generation efforts, with the company now evaluating expansion into additional markets.
Ready to start growing?
Learn how New Breed can help you scale ABM and inbound marketing for revenue growth
