Global Data Management Company Scales Marketing and Boosts Traffic by 37% with New Breed’s Strategic Support
How New Breed helped a global data management company scale its marketing efforts and boost traffic by 37% through strategic support and technology integration.
A leading global data management company, with over 900 employees, was experiencing rapid growth and needed to extend the capabilities of its small marketing team. With ambitious goals to expand and a need to maintain momentum, they sought a scalable, budget-friendly solution.
CHALLENGES
High Growth Rate, Limited Resources
The company was struggling with limited resources that hindered their ability to manage growth opportunities:
Resource Constraints
With a marketing team of only four, managing lead volume felt insurmountable as the company grew.
Disparate Tech Stack
They needed a CRM solution to unify their systems and that could handle large amounts of data, leading them to choose HubSpot Sales Hub Enterprise.
Content and Persona Strategy Gaps
To position themselves as industry leaders, they sought guidance to develop a content strategy aligned with key personas.
HubSpot Products Used
Sales Hub Enterprise
SOLUTION
Bridging Technology and Strategy
The company took a multi-prong approach to improving their HubSpot usage and marketing tactics to meet the moment of high-growth:
HubSpot Sales Hub Configuration
New Breed set up the CRM, configuring user roles, permissions, and custom settings to align with the company’s unique sales processes.
Custom Integrations
New Breed integrated a fraud prevention system and the company’s internal system for seamless data synchronization.
Persona-Driven Content Strategy
New Breed led a Growth Acceleration Workshop to identify key personas, map pain points, and develop a content calendar to reach core audiences through case studies, product sheets, blogs, and eBooks.
SEO and Paid Advertising Enhancements
Technical SEO improvements, an on-page audit, and paid search strategies were implemented to increase visibility and engagement.
Social Media and Thought Leadership
New Breed enhanced the company’s LinkedIn presence by establishing a new brand voice and crafting ghostwritten articles for the CEO. Event-specific campaigns increased awareness at key expos, while email marketing improvements boosted engagement.
RESULTS
Unlocking Digital Potential, Driving Business Forward
Through strategic partnership with New Breed, the data management company achieved:
Increase in Global Traffic
By overhauling their website's SEO, both on and off page, combined with paid search, the business saw an increase of 37% in global traffic.
Ad Campaigns that Yield High ROI
With effective paid advertising campaigns targeting the right audience on the right channels, they were able to see a 100-180% ROI on Paid Advertising campaigns.
Established Thought Leadership on LinkedIn
By focusing on positioning its CEO as a thought leader in the industry, they were able to grow their LinkedIn following by +8,000 and saw a 9% increase in CTA clicks
Building on this foundation, the company is now advancing into Account-Based Marketing (ABM), working with New Breed’s ABM Blueprint to deepen engagement with key accounts and continue their trajectory as a leader in data management.
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