The Flybook Boosts
ROI and Expands Internationally with
New Breed’s Targeted
Marketing Strategy

A small team with a tight budget, The Flybook faced significant challenges with their paid digital campaigns, impacting lead generation and revenue targets:

Low ROI and Inefficient Spend

Their existing paid campaigns were underperforming, resulting in a -36% ROI and missed quarterly revenue targets. The high cost per click, coupled with low-quality leads that failed to convert, made the campaigns unsustainable given their limited advertising budget.

Ineffective Audience Targeting

Without a focused approach, their campaigns weren’t reaching the right audience, reducing the effectiveness of their investment.

Unable to Expand into New Markets

The opportunity to reach new audiences in New Zealand and Australia proved impossible to tackle because of their struggling paid campaign performances.

SOLUTION

Data-Driven Ad Strategy Maximizes ROI

New Breed crafted a strategic approach to optimize The Flybook's digital advertising efforts:

Refined Audience Targeting

By focusing on LinkedIn and Google search campaigns for specific niches, New Breed allocated budget towards a narrower, higher-conversion audience.

Landing Page Optimization

Enhanced landing pages were created to engage visitors and improve conversion rates.

Expanded Keyword Strategy

New Breed broadened keyword targeting to capture more relevant searches.

Brand Messaging Consistency

Strengthening The Flybook's brand message across channels ensured a cohesive and effective customer experience.