Currier Centralizes Sales Operations and Aligns Internal Teams with HubSpot and New Breed
Currier, a leading provider of innovative custom molding solutions, needed a scalable, centralized system to support its ambitious growth goals. With data scattered across emails, post-it notes, and local spreadsheets, the organization lacked the maturity and visibility necessary to confidently pursue investment and expansion opportunities. By partnering with New Breed to implement and configure HubSpot Sales Hub, Currier modernized its sales operations, improved reporting, and fostered alignment across departments—ultimately gaining executive buy-in and measurable impact.
CHALLENGES
Scaling Ambitions Blocked by Legacy Systems and Manual Processes
Prior to implementing HubSpot, the marketing team at Currier described the environment as a “recovering post-it note organization.” Sales quotes, customer information, and pipeline data were disorganized and decentralized, often lost across various personal systems or inaccessible email accounts. This chaotic data landscape made it difficult to scale, report on performance, or even locate important sales history—wasting valuable employee time.
Their sales team, largely unfamiliar with CRM platforms, needed training and tools that were approachable and effective. Additionally, executive leadership demanded visibility into pipeline data to make sound financial decisions and take advantage of numerous growth opportunitie—but had no real-time or trustworthy source of truth.
The team looked to New Breed to help modernize their sales process and get the business into a place where they could take advantage of growth opportunities, but first they needed to overcome:
Disorganized Data
Sales quotes and customer communications were fragmented. An example included four employees spending an entire morning searching for a lost quote from 18 months ago–a situation where sales, marketing, and engineering found themselves frustrated and in clear need of a streamlined, source of truth.
Lack of CRM Experience
The sales team had little to no experience with CRMs and would require hands-on training for optimal adoption.
Lost Leads
Website leads were going into an abyss, often overlooked or lost entirely.
Poor Visibility
Leadership had no real-time insight into the pipeline, relying instead on sticky notes and whiteboards.
Unclear ROI and Sales Metrics
The company lacked systems to track which deals were worth pursuing, causing inefficiencies.
HubSpot Products Used
Sales Hub
SOLUTION
User-Friendly Tools and Personalized Support Unlock Adoption
Currier selected HubSpot for its user-friendly interface and intuitive design. To implement the system effectively and ensure internal adoption, they partnered with New Breed, who provided both technical configuration and hands-on strategic guidance.
HubSpot Sales Hub Implementation
With New Breed’s help, Currier implemented Sales Hub. We handled configuration and setup while empowering the Currier marketing team to understand the system deeply.
Tailored Support & Training
New Breed’s implementation team became a strategic partner, helping engineer solutions to problems rather than just executing requests. Training was customized for a sales team with minimal CRM background—delivered with empathy and patience.
Reporting & Process Optimization
New Breed helped establish reports, including tracking reasons for lost opportunities, which helped leadership make real-time adjustments. They also discussed potentially doing a “year refresh” with additional reporting work.
Instead of simply fulfilling requests, New Breed consultants collaborated with Currier to understand each business challenge and recommend best-fit solutions. New Breed’s team was described as “methodical, personable, and patient,” offering custom guidance that met the team where they were.
“New Breed is a partner to you. It's not about what they think CRMs are supposed to do... They are solely a tool for you to get where you want to be, and they will figure it out.”
Pipeline Visibility and Data Integrity Drive Business Forward
HubSpot—set up and supported by New Breed—transformed how Currier operates:
Improved Pipeline Visibility
“Now my boss has the HubSpot app on his phone. He can get in there anytime and knows exactly what’s going on.”
Executives who once relied on sticky notes and gut feelings now had access to real-time sales data and forecasts—crucial for strategic planning and to capture new growth opportunities.
Better Resource Allocation
By analyzing which quotes generated the most communication and least profitability, Currier reallocated time to high-impact opportunities and created stronger alignment with engineering.
Data-Driven Decisions
Lost deal tracking revealed patterns that helped the leadership team adjust their pricing and qualification criteria. This replaced anecdotal explanations with concrete insights.
Increased Adoption Across Teams
Despite a less tech-savvy workforce, New Breed’s tailored training helped the sales team feel comfortable with HubSpot. “They met our team where they were, without judgment,” the Currier team said.
Lead Management that Works
Marketing-qualified leads were no longer lost in an “info@” inbox. They now flow directly into HubSpot with clear attribution, enabling faster and more effective follow-up.
