WellSky Boosts Caregiver Engagement by 70% with Modernized SaaS Platform
WellSky (formerly ClearCare) is a leading SaaS platform empowering home care agencies to streamline operations, improve caregiver coordination, and enhance client care. Facing declining user adoption due to an outdated interface and lack of mobile functionality, they partnered with New Breed to modernize their platform and accelerate growth.
CHALLENGES
Outdated Technology Hindered Growth
ClearCare needed to overcome three critical barriers to scale:
Poor User Adoption
The platform’s complex workflows led 40% of caregivers to abandon onboarding before completing setup. Without a mobile app, caregivers were forced to rely on paper notes and phone calls, creating delays and errors in communication.
Inefficient Operations
Agencies wasted over 15 hours weekly manually scheduling shifts and updating care plans, while family members lacked real-time visibility into their loved ones’ care. This inefficiency strained relationships with clients and caregivers alike.
Scalability Limitations
Frequent system crashes during peak hours frustrated users, and the absence of integrations with electronic health records (EHR) or payroll systems forced agencies to duplicate work across platforms.
HubSpot Products Used
Marketing Hub
Content Hub
SOLUTION
A Future-Proof Platform for Home Care
New Breed delivered a 360° modernization strategy
Intuitive UX Redesign
We simplified onboarding by reducing the steps from 10 to 4, which cut drop-offs by 60%. In-app training videos and contextual tooltips empowered new users to navigate the platform confidently.
Real-Time Mobile Coordination
The new iOS/Android apps enabled caregivers to log visits, submit notes, and alert families instantly. Dedicated family portals provided live updates on medications, meals, and activities, reducing anxious phone calls to agencies.
Scalable Infrastructure
After migrating to cloud servers with 99.9% uptime, system crashes disappeared entirely. Deep integrations automated previously manual data entry.
RESULTS
Transforming Home Care Operations
Within 6 months, WellSky achieved dramatic improvements:
User Engagement
Daily active users surged by 70%, and 85% of caregivers adopted the mobile app as their primary tool for care coordination.
Operational Efficiency
Agencies reclaimed over 20 hours weekly previously spent on scheduling, while support tickets for onboarding issues dropped by 50%.
Business Growth
Premium plan upgrades increased by 25% among agencies, generating over $2M in annual upsell revenue from new features.
