Lifecycle Marketing Program Increases Lead-to-MQL Conversion Rate to 65%
BLUE Software, a leader in label and artwork management solutions, sought to enhance their marketing performance and align their digital strategies with their growth goals. By partnering with New Breed, they implemented HubSpot solutions that improved their lead generation, sales alignment, and overall marketing efficiency.
CHALLENGES
Challenges Refining Marketing Strategies for Scalable Growth
BLUE Software needed a more structured and data-driven approach to marketing in order to support their ambitious growth plans. They required solutions that could increase engagement, streamline sales collaboration, and maximize the value of their HubSpot investment.
Enhancing Lead Generation
Their previous marketing approach lacked a clear framework for lead nurturing, resulting in lower engagement and conversion rates.
Sales & Marketing Misalignment
The disconnect between marketing initiatives and sales efforts led to inefficiencies in closing deals and tracking ROI.
HubSpot Under-Utilization
Despite having HubSpot, BLUE Software was not fully leveraging its capabilities for automation, reporting, and targeted campaigns.
HubSpot Products Used
Marketing Hub
Sales Hub
SOLUTION
Transforming Digital Marketing with New Breed’s Expertise
New Breed implemented tailored HubSpot solutions to enhance BLUE Software’s marketing performance. By refining workflows, improving data visibility, and fostering better sales and marketing alignment, they created a scalable and effective marketing engine.
Optimized Lead Nurturing Strategy
New Breed helped BLUE Software build and implement a strategic lead nurturing workflow, leveraging HubSpot automation to improve engagement and conversion rates.
Sales & Marketing Alignment
Through HubSpot CRM enhancements and refined lead qualification processes, New Breed bridged the gap between the two teams, fostering better collaboration and accountability.
Enhanced Reporting & Campaign Execution
By setting up customized reporting dashboards and refining campaign execution, New Breed empowered BLUE Software with better data insights and more targeted marketing efforts.
RESULTS
Results Driving Measurable Growth and Marketing Success
30% increase in lead conversion rates
Improved sales and marketing collaboration
Enhanced campaign performance with HubSpot automation
Unlock Your Marketing Potential with New Breed
Want to see how New Breed can elevate your marketing strategy? Get a free assessment today.
