BigCommerce Boosts Free-Trial-to-Paid Conversion Rates with New Breed's Expertise

BigCommerce faced challenges in managing their free-trial autoresponder campaigns and lacked clear insights into their free-to-paid conversion performance. Their existing manual reporting processes were inefficient and prone to errors, hindering their ability to optimize conversions effectively.​

SOLUTION

Data-Driven Strategies to Enhance Conversion Rates​

New Breed collaborated closely with BigCommerce's demand generation team to develop a comprehensive strategy focused on data collection, analysis, and actionable insights to improve trial conversions.

Establishing Robust Data Collection Mechanisms

New Breed identified critical data points to monitor trial sign-ups, conversions, and rates segmented by persona. They recommended building custom reporting dashboards in Salesforce to automate data capture and reduce manual errors.

Analyzing Metrics for Actionable Insights

With accurate data, New Breed analyzed metrics to uncover trends and areas for improvement. This analysis informed strategies to enhance the user experience during the trial period, aiming to boost conversion rates.

Implementing Targeted Growth Strategies​

Based on the insights gained, New Breed developed and executed targeted strategies to address identified challenges, optimizing the trial process to encourage more users to transition to paid customers.

RESULTS

Significant Improvement in Conversion Rates​

Data-Driven Approach Yields Positive Outcomes

Increased free-trial-to-paid conversion rates​

Enhanced efficiency in reporting and analytics

Improved understanding of customer personas and behaviors​