New Breed Blog

Unlocking AI Success: How To Get Your Data Ready for AI Implementation

Written by Caroline Egan | Mar 10, 2025 2:48:23 PM

AI has often felt like a looming wrecking ball, poised to change everything overnight. But while Hollywood’s AI is all about robots and dystopias, the real-world version is helping businesses become more efficient, productive, and future-ready. However, AI is only as powerful as the data behind it. To unlock its true potential, organizations must ensure their data is high-quality, clean, and AI-ready. This blog is part of our AI Collection and will walk you through the key steps to achieving AI data readiness.

Why AI Needs Clean Data

Think of preparing for implementing AI like building a house: cutting corners and using poor quality materials will hurt you in the long run. The harsh truth is AI is only as good as the data it relies on. Most businesses are in a similar position: they have poor data quality from years of collecting data sets from various sources. This data leads to inaccurate insights and wasted resources, putting your business at risk for making poor data-driven decisions. 

It’s important to note you aren’t alone in this, only 20% of organizations have data strategies mature enough to take advantage of AI tools. You will be behind if you don’t start to prioritize having clean, structured, and well-integrated data. If you want to be successful at deploying AI as it evolves, you need to prioritize heaving clean, structured, and well-integrated data which is the backbone for AI success. Algorithms rely on high-quality data to maximize their outcomes.

Signs Your Data isn't Ready for AI

Before identifying what AI ready data looks like, it's crucial to understand the signs of poor quality data. Your data may not be ready for AI if: 

  • It’s siloed across different systems: having a source truth of your data is vital, you can’t feed algorithms from various systems and expect it to work well. Platforms like HubSpot enable businesses to have a central location for unified data across marketing, sales, and service teams.

  • It’s inconsistent or unreliable: if your marketing or sales team has ever said “we don’t trust the data because the contact information is never accurate,” your data is untrustworthy and cannot be used to feed AI - yet. 

  • It lacks a clear owner: is there someone at your organization responsible for overseeing your CRM or data management platform? This person should understand where data is coming from, how it’s being used, and what the business impact of it is. 

  • It's a time drain instead of a time-saver: more data shouldn't mean more problems, if your teams find themselves spending hours every week trying to find the correct properties, it's not in the right place for AI. 

What AI Ready Data Looks Like: 

There are key components to determining AI-data readiness

It’s clean and accurate: It is complete, properly labeled, and organized in a consistent format with minimal gaps and no duplicates. 


It’s integrated across platforms: There is a clear understanding of what data you have coming from different platforms and what value that data brings to your business.

It’s purposeful and aligned with business goals:  Your portals enable you to find the right information for your business model (i.e. it is easy for your sales team members to identify where in a sales cycle a prospect is and what content you’ve shared with them). 

The Framework for AI Data Readiness

Similar to other data management initiatives, AI data readiness follows three core pillars:

  1. Data Origination & Integration
    • Audit all internal and external data sources.
    • Standardize data collection to ensure consistency.
    • Integrate platforms for seamless data flow and eliminate silos.
  1. Data Quality
    • Ensure accuracy by validating and cleansing data.
    • Maintain consistency across formats and sources.
    • Focus on relevant data that aligns with AI objectives.
  1. Data Governance
    • Implement security and compliance measures (e.g., GDPR, CCPA).
    • Establish clear ownership and access controls.
    • Promote ethical AI use by ensuring transparency and mitigating bias.

A strong foundation in these areas ensures AI systems generate accurate, meaningful insights while reducing risks.

Practical Steps to Prepare Your Data for AI

  1. Conduct a Data Audit – Identify data sources, assess quality, and uncover gaps.
  2. Standardize Data Management – Create clear guidelines for data entry, formats, and validation.
  3. Integrate Key Platforms – Connect business systems to centralize data and improve accessibility.
  4. Implement Governance Policies – Secure data, ensure compliance, and define ownership.
  5. Foster a Data-Driven Culture – Train teams, refine processes, and continuously optimize.

By following these steps, organizations can transform their data into a reliable, AI-ready asset that drives innovation and efficiency.

Embracing the AI-Ready Data Journey

Transforming your data infrastructure for AI is not a one-time project, but a continuous journey of improvement and strategic alignment. The path to AI readiness requires commitment, collaboration, and a forward-thinking approach. By investing time and resources into understanding, cleaning, and governing your data, you're not just preparing for AI – you're positioning your organization to be a leader in data-driven innovation.

Remember, the most successful AI implementations aren't about having the most data, but about having the right data. Quality trumps quantity every time. Start small, focus on incremental improvements, and build a data culture that values accuracy, integrity, and strategic thinking.

Your Next Steps

Begin by conducting a comprehensive data audit. Assess your current data infrastructure, identify gaps, and create a roadmap for improvement. Consider forming a cross-functional team dedicated to data quality and AI readiness. The most successful organizations treat data as a strategic asset, not just a byproduct of business operations.

Your AI journey begins with your data. Make it count.