Since 2012, HubSpot Academy has been on a mission to “transform the way people and companies grow by offering free online training for the digital age. From quick, practical courses to comprehensive certifications, you’ll learn everything you need to know about cutting-edge business topics.”
As the HubSpot ecosystem continues to grow and evolve, the Academy has kept pace by introducing numerous high-quality courses and different credential types for individuals and partners alike.
While HubSpot certifications are available for both individuals and organizations to obtain, accreditations are reserved for solutions partner organizations that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight.
Let’s break down HubSpot’s two credential types:
| HubSpot Certifications | HubSpot Accreditations |
| Certifications are for individuals and tell the market what type of knowledge a person has. | HubSpot accreditations validate that partners that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight. |
| Certifications can be obtained by both individuals and organizations. HubSpot offers generally available certifications, as well as ones available for partners and providers only. | accreditations can only be obtained by solution partners. In some cases, partners must be of a certain partner “tier” to apply. |
| Certifications help individuals advance their career by demonstrating expertise and credentials to validate their skill set. Companies can grow their business by honing skills taught in Academy courses. | Accreditations are only awarded to partners who demonstrate they have the expertise, capacity, and practical experience needed to serve customers with complex technical and business needs. This credential allows HubSpot to better connect partners with the right customers through our matching programs, like the Solution Partner Directory. |
| Individuals must take training and pass an assessment to demonstrate that they have learned the relevant material to a high degree of proficiency. | Accreditations are more rigorous than certifications — they have a set of prerequisites and often require practical application, like a role-play exercise. |
| Certifications are available on-demand and can be completed at any point in time. | Accreditations are time-bound. Partners must complete round 1 of the application process within a specific window set by HubSpot. |
The HubSpot Platform Enablement Accreditation is a credential that validates the skills and strategic experience required to drive user adoption through delivering customized HubSpot training to large teams and facilitating change management.
In addition to product-specific knowledge, to earn this accreditation, partners need to prove aptitude in providing strategic and operational guidance, data-driven decision making, training design and classroom management.
As an Elite HubSpot partner, it’s integral that our service delivery team stays on the cutting edge of HubSpot’s platform so we can deliver the most comprehensive, strategic solutions for our clients. In addition to successfully completing the 10 required HubSpot certifications, our team had to demonstrate experience in the following areas:
Training and change management: example of a plan wherein the customer had 20+ CRM users and the ability to effectively communicate that plan to a mock client.
Customized training materials: example of bespoke training content based on KPIs, challenges, and nature of the roles of the training audience and the ability to effectively communicate that plan to a mock client.
“Gaining the HubSpot Platform Enablement Accreditation validates our team’s years of deep expertise not only within the HubSpot platform but also the ability to drive change management and adoption within our clients’ organizations,” says New Breed’s Manager of Learning & Development, Olivia Perek-Clark. “We know that adopting a new business platform, especially a CRM, can be a significant undertaking which is why we’re dedicated to growing and sharing our expertise with the HubSpot ecosystem.”
In addition to this recently earned accreditation, New Breed has earned 690+ certifications and the following accreditations:
Advanced CMS Implementation
HubSpot CRM Implementation
This accreditation is a testament to our commitment to delivering exceptional results for our clients. "Earning the 'Platform Enablement Accreditation' further solidifies our position as a leader in the HubSpot partner community," New Breed’s CEO, Patrick Biddiscombe added. “At New Breed, we are passionate about helping our clients achieve success, and we are thrilled to amongst the first Elite partners to earn this recognition from HubSpot."