8 Essential HubSpot Certifications for Cross-Functional Growth

Join us in kicking off World Certification Week! This is THE week to take your professional growth, lifelong learning, and HubSpot platform mastery to the next level. Seize the opportunity to expand high-demand skills with free HubSpot certifications—while making a positive impact on education-focused non-profits with each badge earned.

At New Breed, we're all about celebrating growth. That's why we're thrilled to invest even more in our team's technical expertise. As we take the week to advance our certifications, we want YOU to join us!

Get HubSpot-certified and unlock a world of endless opportunities. Together, we'll celebrate wins, dominate the realms of marketing, sales, services, and operations, and make this week one for the books.

Now, without further ado, let's dive into our handpicked recommendations for the most impactful HubSpot Certification Courses that will skyrocket your career and empower your team.

Sales Certifications 

Regardless of your role—be it a marketer, sales rep, or operations manager—gaining a deeper understanding of effective sales processes, increasing lead conversion rates, and accelerating deals can significantly enhance your skill set. These certifications provide a comprehensive understanding of HubSpot's CRM, promoting efficiency and driving revenue-focused growth.

HubSpot Sales Software

Duration: 2 hours, 12 minutes

Course Description: Sales Software Certification delves into HubSpot CRM and Sales Hub tool suite, aiming to streamline sales processes, boost lead conversion, and expedite deals. The course contains essential lessons on sales automation, CRM best practices, and pipeline management. You'll also learn innovative ways to use the platform — such as reducing friction with the HubSpot Mobile App.

Why It Matters: Sales Hub mastery can provide a cross-functional advantage. Professionals across sales, marketing, and customer service can benefit from leveraging tools like sequences, snippets, and templates, enabling them to streamline sales enablement strategies and deliver consistent post-sale customer experiences.

Who Should Take It: Sales reps and managers, business development managers, marketing professionals, and customer service representatives looking to maximize the use of HubSpot's sales tools.

Frictionless Sales

Duration: 1 hour, 46 minutes

Course Description: Frictionless Sales Certification promotes a customer-first mindset and team alignment with target buyers. You'll learn about the frictionless selling framework, based on HubSpot's customer-centric flywheel model, designed to weed out inefficiencies that slow down sales teams. At the end of the course, you'll be able to identify friction points in your own process, enabling your team to focus more on selling and less on process-related hindrances. 

Why It Matters: Friction at any point of the sales cycle can cause delays, missed opportunities, and unhappy customers. Frictionless sales principles eliminate these gaps in the process, giving reps more time for valuable interactions with potential buyers. By mastering this approach, you can streamline your sales cycle and create a seamless experience for both your team and customers.

Who Should Take It: Revenue leaders, sales team managers, and reps aiming to streamline their sales processes and create a customer-focused environment.

Sales Enablement

Duration: 7 hours, 15 minutes

Course Description: Sales Enablement Training provides a comprehensive how-to on building an effective sales enablement program. The course covers aligning your marketing and sales teams, defining your target customer using buyer personas, and implementing marketing processes that provide your sales team with a steady flow of qualified leads. Other topics include lead qualification, SLAs, and the power of content in sales.

Why It Matters: Mastering sales enablement can significantly enhance your cross-functional collaboration and impact on growth. By aligning marketing and sales, you can fuel your sales pipeline with qualified leads, driving more efficient deal cycles and better results. This understanding can make you a critical asset to your team.

Who Should Take It: Marketing and sales managers, and professionals interested in aligning their cross-functional teams for better results.

Marketing Certifications

Marketing may not be your primary role, but don't underestimate the value of HubSpot's marketing certifications. These courses impart a deeper understanding of the platform's tools and strategies, equipping you with skills to drive growth and master lead generation, conversion, and campaign analysis. Whether a seasoned HubSpot user or a beginner, these certifications are valuable assets to anyone aiming to enhance their platform proficiency.

HubSpot Marketing Software

Duration: 4 hours, 41 minutes

Course Description: Marketing Hub Certification Course offers an all-encompassing curriculum on HubSpot's marketing tools. You'll learn to generate leads and convert them into customers, create effective marketing campaigns and form strategy, leverage email marketing and automation, and analyze campaign performance with comprehensive multitouch revenue attribution and reporting capabilities. 

Why It Matters: Marketing Hub plays a pivotal role in creating a comprehensive marketing program that maximizes the team's impact on revenue. By mastering these tools, you can significantly boost your cross-functional lead generation strategy and drive conversions that contribute to the bottom line.

Who Should Take It: Marketing professionals, content creators, and individuals looking to enhance their marketing strategy and tool set.

HubSpot CMS for Marketers

Duration: 3 hours, 23 minutes

Course Description: CMS for Marketers Training teaches you how to use HubSpot CMS for creating a high-performing, user-friendly website. You'll dive into website design and creation, search engine optimization for your web and content strategy, and tracking performance over time with tools like heatmaps. Plus, you'll discover how to use your HubSpot CRM with CMS Hub to personalize the website experience.

Why It Matters: A well-optimized, engaging website is vital to attracting and retaining customers. By mastering CMS Hub, you can create a personalized, high-performing website, elevating your organization's digital presence, enhancing user experience, and driving higher engagement and conversions.

Who Should Take It: Marketing professionals, content strategists, graphic designers, web designers and developers, or anyone responsible for their brand's digital and omnichannel presence.

Contextual Marketing

Duration: 1 hour, 58 minutes

Course Description: Contextual Marketing Certification arms you with the expertise and proficiency to offer your audience personalized, on-point content in real-time. This certification covers advanced component of audience segmentation, website content customization, tailor-made email marketing campaigns, and the evaluation of your marketing activities.

Why It Matters: Personalized marketing has become a critical component of modern business strategies. This certification provides marketing professionals with the necessary tools and tactics to accelerate lead progression, optimize marketing initiatives, and drive greater impact across the customer journey.

Who Should Take It: Marketing professionals, content creators, sales reps, and client-facing team members interested in personalizing their engagement strategy.

RevOps Certifications

RevOps certifications are integral to leveraging the power of a streamlined, growth-focused organization. They align marketing, sales, and service teams, equipping HubSpot users with the tools and principles needed to excel in revenue-focused roles. By mastering RevOps, you can play a pivotal role in your organization's growth trajectory.

HubSpot Reporting

Duration: 5 hours, 41 minutes

Course Description: HubSpot Reporting Certification empowers you to incorporate data-driven decision-making in your organization using reporting tools across all Hub. This course covers the fundamentals of data-driven operations, collecting and managing data, and reporting for each stage of the customer journey. Master the art of building custom reports and dashboards, tracking key performance indicators (KPIs), and visualizing data to drive actionable insights. 

Why It Matters: Acquiring proficiency in HubSpot's reporting capabilities is key to driving data-driven decisions that spur growth and enhance operational efficiency. This certification can elevate your role, enabling you to offer invaluable insights and recommendations based on unified, accurate and actionable data.

Who Should Take It: Marketing, sales, and customer service professionals seeking to optimize their decision-making with data-driven insights.

Revenue Operations (RevOps)

Duration: 6 hours, 52 minutes

Course Description: Revenue Operations Certification offers a deep dive into RevOps, covering its application to the flywheel, holding teams accountable with SLAs, mapping sales processes, systems management for operations, and communicating the value of RevOps to company leaders. The course also provides insights on structuring your technical team and hiring technical experts.

Why It Matters: RevOps is pivotal for aligning marketing, sales, and service teams to drive operational efficiency and maximize revenue. Understanding and implementing RevOps can lead to smoother, more efficient operations, increased collaboration across teams, and ultimately, higher revenue. 

Who Should Take It: Operations professionals, team leaders, marketing professionals, sales leaders, and individuals looking to establish or enhance a holistic approach to revenue generation.

HubSpot Certificates FAQS: 

1. Are HubSpot certifications recognized? Yes, HubSpot certifications are widely recognized in the marketing, sales, and customer service industries. They are valued for demonstrating proficiency in using HubSpot tools and understanding inbound marketing and sales strategies.

2. Do you have to pay for HubSpot certification? No, HubSpot certifications are generally free. They are available through HubSpot Academy at no cost.

3. How long do HubSpot certifications last? HubSpot certifications typically last for one year. After that, recertification is required to ensure up-to-date knowledge.

4. Can you put HubSpot certification on LinkedIn? Yes, you can add HubSpot certifications to your LinkedIn profile. This can enhance your professional credibility and showcase your skills to potential employers or clients.

5. How can I access HubSpot certification courses? HubSpot certification courses are accessible online through HubSpot Academy.

6. What level of expertise is required for HubSpot certifications? HubSpot offers certifications for various skill levels, from beginner to advanced. There is no specific prerequisite expertise required for most courses.

7. Are there any practice tests or study materials available for HubSpot certifications? Yes, HubSpot Academy provides study materials, including practice tests, for many of its certifications.

8. How many attempts are allowed for HubSpot certification exams? Typically, HubSpot allows multiple attempts for certification exams, but there may be a waiting period between attempts.

9. Do HubSpot certifications include practical projects or only theoretical knowledge? While the focus is on theoretical knowledge, many HubSpot certifications also include practical exercises and real-world applications.

10. Are certifications valid internationally? Yes, HubSpot certifications are valid internationally. HubSpot is a globally recognized platform, and its certifications are respected in various countries around the world. These certifications demonstrate a standardized level of knowledge and skill in using HubSpot tools and methodologies, making them relevant and valuable regardless of geographic location.

The Takeaway

HubSpot certifications are not just about adding badges to your profile; they're the gateway to unlocking your full potential in the digital landscape, enhancing your professional growth, and driving success for both you and your organization. As we celebrate World Certification Week, we encourage you to embrace the learning opportunities, elevate your skills, and broaden your horizons.