Posts by Zach West

November 21, 2024 Top Takeaways from the 2024 State of HubSpot Encore Webinar The 2024 State of HubSpot Encore Webinar brought together some of the brightest...

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August 7, 2024 CHECKLIST: What's in a Successful Go-to-Market Strategy? Getting ready to market with your new product? Some might think all it takes to...

July 30, 2024 Lead Generation Website Essentials: Proven Steps for Sustainable Growth Part Three: Proven Steps for Sustainable Growth Earlier in our series, we...

July 23, 2024 Lead Generation Website Essentials: Success Stories & Their Strategies Part Two: Success Stories & Their Strategies In part 1 of our lead generation...

July 17, 2024 Lead Generation Website Essentials: Creating Your Site Part One: Lead Generation Website Essentials Creating Your Site The main...

June 25, 2024 Driving a Successful ABM Strategy: Integrating Your Tech Stack In our first blog around successful account based marketing strategies, we...

June 19, 2024 Driving a Successful ABM Strategy: Ideal Customer Profile Alignment Part One: Aligning Teams Around Your ICP I don’t know about you, but the pace...

January 28, 2023 18 FAQs: Exploring CRM Software Benefits, Types, and Best Practices As marketing leaders, our customers and team members frequently ask us...

January 4, 2023 How to Select KPIs Using Backwards Planning Key performance indicators (KPIs) are an essential tool for marketing and...

December 12, 2022 What is Process Mapping? Here’s How It Can Save Your Business "We already have process documentation. It's in a Google Doc or PDF somewhere."

December 2, 2022 MarTech vs. RevTech: What’s the Difference? Technology has always been a vital part of marketing, and with each...

December 2, 2022 RevTech: Too Many Solutions, Not Enough Implementers As your organization grows, it becomes increasingly important to invest in...

November 22, 2022 How to Build a RevTech Stack for Scalable Growth Scalable growth is a complex and ever-evolving challenge in corporate...

November 10, 2022 Why Your Business Needs to Use Statistical Modeling What if you could predict the future? With statistical modeling, you can make...

November 4, 2022 3 Biggest Challenges to Maintaining Data Health Data is essential for businesses to grow and create engaging customer...

Zach leads New Breed's demand generation program. His areas of focus include in-depth market research and modeling, customer journey design and optimization, strategic application of data-based insights, technical integrations and data flow design, and technical content support.

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