Posts by Elizaveta Shkurina

September 20, 2024 Lessons Learned from INBOUND 2024 Each year, HubSpot's INBOUND conference drives conversations and inspires new...

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August 7, 2024 CHECKLIST: What's in a Successful Go-to-Market Strategy? Getting ready to market with your new product? Some might think all it takes to...

July 30, 2024 Lead Generation Website Essentials: Proven Steps for Sustainable Growth Part Three: Proven Steps for Sustainable Growth Earlier in our series, we...

July 23, 2024 Lead Generation Website Essentials: Success Stories & Their Strategies Part Two: Success Stories & Their Strategies In part 1 of our lead generation...

July 17, 2024 Lead Generation Website Essentials: Creating Your Site Part One: Lead Generation Website Essentials Creating Your Site The main...

June 25, 2024 Driving a Successful ABM Strategy: Integrating Your Tech Stack In our first blog around successful account based marketing strategies, we...

June 19, 2024 Driving a Successful ABM Strategy: Ideal Customer Profile Alignment Part One: Aligning Teams Around Your ICP I don’t know about you, but the pace...

November 26, 2022 5 Customer Marketing Tactics to Delight Your Customers All too often, we see marketers halt their relations with a contact once a deal...

November 9, 2022 How Company Culture is Reflected in Service Delivery How do you create a great service delivery experience for your clients? Does...

November 3, 2022 Why Ideal Customer Profiles are Required for B2B Success For a lot of businesses, their ideal customers are individuals: standing in...

June 30, 2022 15 Infographic Makers to Boost Your Content Marketing Strategy Infographics are a popular and effective way to convey information in a...

April 23, 2021 How a Freemium Model Impacts Content Strategy Freemium models are an integral part of product-led growth because they enable...

November 18, 2020 5 Customer Marketing Best Practices All too frequently, B2B companies neglect to develop a customer marketing...

March 2, 2020 How to Use Content to Increase SaaS Free-Trial Conversion Rates A pop-up ad here, a chatbot there, 16 email subscriptions you never even meant...

August 19, 2019 Demystifying SaaS Metrics (Webinar Recap) Analysis Paralysis — the overwhelming feeling of having a large number of...

Sr Creative Strategist specializing in B2B brand creation, sales enablement, and SaaS demand generation. With 8 years of experience, she excels in driving ROI and revenue-driven KPIs through collaborative innovation.

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